When releasing a new payment service, we were considering ways to efficiently acquire new members and promote usage promotion.
Decisive factor of introduction
We proposed a promotion design that seamlessly gives digital gifts when multiple conditions such as "new member registration" and "first-time use" are met, and received evaluations including operational efficiency.
Effect after introduction
The fact that we received multiple digital gifts that can be used daily for each condition was well received, and we were able to achieve our goal not only for the number of new member registrations but also for the number of active users.
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